Let's talk about... fake farms
Supermarkets marketing an idyllic vision that hides a distasteful truth.
“Pick up a pack of tomatoes in Tesco from Nightingale Farms or chicken from Aldi’s Ashfield Farm and you assume they are farm-fresh products direct from select producers with traceable provenance. Think again. These are ‘fake farm’ brands whose sole aim is to give the impression that they come from English smallholdings, when this couldn’t be further fr…