Let's talk about (clean) paint

Sadly, there's not much of it about — meaning petrochemical and plastic-free, polluting neither air nor water and not adding to your toxic load

With new anti-greenwashing regulations soon to be implemented both in the EU and UK there is a timely spotlight on the paint and coatings industry. In the last few years we have seen a varying range of spurious claims and dubious language being used which has created nothing but confusion for consumers. All is not as clean and green as it seems in the w…