2025 Colour of the Year
Inadvertently, Pantone got the colour for 2025 — a basic waste-evocative brown — spot on. But its rationale is extraordinarily divorced from reality
Pantone has released its prediction for Colour of the Year 2025, and it’s an unremarkable mid-brown called Mocha Mousse. However, the announcement is worthy of further interrogation as this pick is purported to be a siren of the times. According to the Pantone Institute, it expresses “a global mood and an attitude, reflecting collective desire in the fo…